The Power of Beginning is the story of how a social entrepreneur, Vera Cordeiro, a physician working in a public hospital in Rio de Janeiro, came to understand the inextricable relationship between poverty, inequality, and health and how her life and work as a doctor was changed finding a way to bring health and human development to extremely vulnerable families. 

 

The book covers a period between 1991 to this day. It was written and revised by Dr. Vera Cordeiro and the journalist, Roberta Pennafort and is an account of how making a life changing decision brings with it tremendous energy and power to make positive social transformation.